Data capability platform
Know
Better
Better
Build the knowledge to understand, challenge and apply CPG / FMCG consumer and commercial data with confidence. Expert-created learning, practical exams and on-demand guidance, built for the real decisions teams make.
From shopper panels and retail scan data to pricing, promotion, innovation, media and brand health.
Created by Experts
Created by practitioners who have spent their careers working with consumer data, analytics and commercial decision-making. The content brings real industry experience into every course, example and assessment, so people learn how data is actually used, not just the theory behind it.
Constantly Updated
Data, technology and working practices keep changing. So does QuantifyMe. New courses, examples and assessments are added regularly, while expert input, user feedback and search behaviour help us continually improve what is already there.
Proven Capability
Go beyond course completion. Applied exams use realistic data and business scenarios to test whether people can interpret evidence, connect data sources, challenge assumptions and build a commercial argument that stands up to scrutiny.
Your Data Reference
Learning doesn't stop when a course ends. Search measures, methods, definitions, calculations, frameworks and worked examples whenever you need them. QuantifyMe becomes an everyday reference for checking a number, refreshing a method or challenging an argument.
Use AI Better by Understanding the Data
AI can analyse, summarise and present data faster than ever. But it cannot replace the judgement needed to know whether the answer makes sense. If people don't understand how measures such as penetration, distribution, uplift or market share are actually built, they are less able to spot when AI gets them wrong. QuantifyMe teaches the method behind the numbers, so teams can brief AI better, challenge its output and use it with confidence.
Learn the method first, so AI becomes an accelerator, not a black box.
Get Maximum Value from Your Data.
Organisations invest heavily in consumer, shopper, retail, media and market data. Getting the return from that investment depends on people knowing how to use it. QuantifyMe builds the knowledge behind the tools: where the data comes from, how measures are calculated, what they really mean and where they can mislead. The result is stronger analysis, better questions and more confident commercial decisions.
QuantifyMe complements the platforms and data services you already use. Provider training teaches people how to use a particular tool. We teach the transferable methods underneath it, helping people understand and apply the data wherever it comes from.
Individual LearningClassroom TrainingReference Guide
Built for Everyone Who Needs to Use Data Better
Built for brands, retailers, data and research agencies, consultants and educators. QuantifyMe supports different levels of experience and different relationships with data, from people learning the fundamentals to experienced practitioners building analysis and senior leaders who need to challenge the conclusions.
Learning the Numbers
Build a strong foundation in consumer data, commercial measures and analytical thinking. Understand where the numbers come from, how they are calculated and how to interpret them before using them in real decisions.
Working with the Numbers
Deepen expertise, refresh methods and solve real problems using expert-created courses, searchable guidance, worked examples and applied exams. Build stronger analysis and arguments that stand up to challenge.
Challenging the Numbers
Know what to ask, where to challenge and when a conclusion does not quite add up. Quickly refresh measures and methods, pressure-test recommendations and give teams a common standard for how evidence should be interpreted and used.
Built for brands, retailers, research and data agencies, consultants and educators.
A Platform That Gets Better as People Use It
QuantifyMe combines structured courses, quizzes, applied exams and an on-demand knowledge base in one platform. People can learn something new, prove they can apply it and return whenever they need a fast answer, calculation, example or refresher.
For organisations, deployment is simple. Teams access QuantifyMe through secure login, administrators can manage users, and progress can be tracked across learning and assessments. As usage grows, feedback, searches and expert input help identify what people need next, continually improving the content and the value of the platform.
Invest in Expertise
Upskill Your Team.
Accelerate Commercial Impact.
Accelerate Commercial Impact.
Built around the data and decisions your teams actually face, from category reviews and retailer conversations to pricing, promotion, innovation, media and brand growth. Give people the knowledge to understand the numbers, challenge the evidence and turn insight into commercial advantage.